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1924 __ When Radio Replaced the Brass Band
Comment : “ Can you imagine a real, honest-to-goodness parade without brass bands ? No. And enither could we until a few weeks ago we saw a truly wonderful parade without a single band in it. But don’t mistake us: there was music, and lots of it. Some weeks ago the New York edison Company held an electric truck parade down Fifth Avenue. More than four hundred electric vehicles of almost every conceivable size and appearance lined up at Fifth Avenue and Sixtieth Street for the parade. Loops, loud speakers, and receiving sets were installed on many of the trucks. Neutrodynes and super-heterodynes were prominent, particularly the “supers”, which certainly did themselves proud so far as supplying good clear music for the parade was concerned. The Super-Heterodyne built by Radio Broadcast Laboratory was there in all its glory. Before the parade started, WOO, Philadelphia, came in on a loop loud enough to be heard half a block away, despite the heavy rumble of city traffic. Later KDKA came in fully as loud as WOO. A hundred odd spectators gathered for the informal morning concert from Philadelphia, clustered about the truck, and asked the wide variety of questions which only real radio fans can ask. By two thirty all the trucks were lined up with their many loud speakers pouring forth plenty of music to supply ample atmosphere for the parade. A few minutes and they started down the Avenue. Thousands of pedestrians stopped, looked, and listened. Several thousands more came pouring from the side streets and stores along the way. Whenever the trucks stopped for a moment.hich was seldom.a good-sized group gathered around each truck to see just what was going on, and to try to complete their radio education. [...] Think of it ! Seventy-five radio sets mounted on electric trucks rolling over rough streets and supplying uninterrupted music all the way. And these were not only local programs, but distant ones as well. The Edison Parade certainly did radio a great deal of good. It didn’t make people rush to the nearest radio store to buy a set. “But it sold the practicality of radio” to thousands of new prospects. The next time Mr So and So, who saw the parade, passes a radio store, he will undoubtedly drop in to hear the various sets demonstrated.and he will probably end inpurchasing one. Radio dealers and manufacturers should profit by the New York example. Why not hold a radio parade in your city ? It is sure to arouse widespread interest; and if properly managed should be the talk of the town. Local newspapers will be only too glad to give so novel an event considerable space. And there is no reason why the articles shouldn’t be well illustrated. I don’t see any reason anyhow for radio and radio dealers hiding their light under a bushel.”. (Wendell Buck, July 1924)
Source : Buck, Wendell (1924), In “RADIO BROADCAST”, Vol. V, MAY, 1924, to OCTOBER, 1924, Garden City, N. Y., DOUBLEDAY, PAGE & COMPANY, 1924, pp. 251-252.
Urls : http://www.archive.org/stream/radiobroadcast05gardrich%23page/250/mode/2up (last visited )

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