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1964 __ A prediction by David Sarnoff
Comment : David Sarnoff, early President of RCA, made the following quote in 1964.As Marshall McLuhan (1964: 259-268) argued, because of radio’s speed and portable reception, it commanded a particular mobile attention of listeners, which other media did not. In the late 1960s David Sarnoff, a visionary employee of the first radio company (Marconi), acknowledged that traditional radio’s survival would be severely tested amidst the arrival of new structures like the personal computer and internet technology. (Andrea J.C. Baker)
Original excerpt : « The computer will become the hub of a vast network of remote data stations and information banks feeding into the machine at a transmission rate of a billion or more bits of information a second. Laser channels will vastly increase both data capacity and the speeds with which it will be transmitted. Eventually, a global communications network handling voice, data and facsimile will instantly link man to machine--or machine to machine--by land, air, underwater, and space circuits. [The computer] will affect man's ways of thinking, his means of education, his relationship to his physical and social environment, and it will alter his ways of living... [Before the end of the century, these forces] will coalesce into what unquestionably will become the greatest adventure of the human mind. » (from David Sarnoff, by Eugene Lyons, 1966)
Source : Baker, Andrea J.C. (2009), “Comparing the Regulatory Models of Net-Radio with Traditional Radio”, In International Journal of Emerging Technologies and Society, Vol. 7, No. 1, 2009, pp. 1-14.
Urls : http://www.hammondmuseumofradio.org/broadcast.html (last visited ) http://www.swinburne.edu.au/hosting/ijets/journal/V7N1/pdf/Article1Baker.pdf (last visited )

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